Government & non-profit organizations (NPOs) Governments and NPOs are often large consumers of electricity, making them good potential customers for solar PV systems. Solar PV systems can be used to offset the cost of energy consumption, lower carbon emissions and earn renewable energy credits (RECs).
A residential solar customer is an individual who purchases electricity for personal use at a home or apartment. Solar PV systems for residential customers are often installers as part of a lease or power purchase agreement (PPA), which allows homeowners to pay for the system over time while receiving the benefits of lower energy bills.
To date, the research has overlooked customer interaction and engagement practices in the business models of conventional solar PV companies involved in the sales and installation of solar systems , , , . Customer interaction and engagement is an essential element of a company's business model , , , .
The use of solar PV tends to spread rapidly in the area to which it has been introduced . Utilising existing installations to identify new potential customers, maintaining relationships with existing ones and following up on changing needs or requirements for complementary solutions can all strengthen interaction and engagement .
Solar PV systems for residential customers are often installers as part of a lease or power purchase agreement (PPA), which allows homeowners to pay for the system over time while receiving the benefits of lower energy bills. In some cases, solar PV systems can also be purchased outright by the homeowner. 5.
Digital and social media platforms offer an excellent opportunity for solar PV companies to increase their market reach without excessive financial burden . Social media is increasingly used to market products and could serve as an ideal medium for solar PV companies.