The Ordinary is a popular skin care brand under the global beauty brand, Deciem’s, umbrella. Created to offer effective, clinical solutions at an affordable price tag, The Ordinary features a cohesive collection of treatments to meet the most common skin care needs. Since its launch, The Ordinary has gained a...
The Ordinary’s focus on transparency means that each product lists exactly what is in it, and the purpose of each ingredient. And they offered all this for prices that were dirt cheap. While The Ordinary’s products are free of fragrance, parabens, and sulfates, and are cruelty-free, they are not a clean beauty brand don’t market themselves as such.
The Ordinary is "Clinical formulations with integrity". The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through NIOD. In the category of functional beauty, integrity is rare.
Transparency and education are two pillars of The Ordinary's marketing strategy. The brand believes in providing consumers with all the information they need to make informed decisions about their skincare routine. They break down the science behind their products, explaining the ingredients and their benefits in a simple and accessible way.
The Ordinary has embraced simplicity in all aspects of its marketing, from product formulation to packaging and communication. By adopting a minimalist approach, they have managed to stand out in a cluttered market, attracting a wide range of consumers who appreciate the brand's honesty and transparency.
The Ordinary is so popular because its products are reasonably priced and effective. The brand uses simple ingredients in effective concentrations and combinations at lower prices compared to similar products. Skincare obsessives and experts alike love The Ordinary products, which are affordable, simple, high-quality, and cruelty-free.